90% of Twitter conversations are noise.*

The Herd Locker's algorithm deflects hundreds of millions of tweets per day, filtering out retweets, requotes and people sharing the stuff shared before but which is obscured by URL shorteners. This free service produces realtime feeds of fresh content, highlighting the popular, and leaders who share it early.

Free Reports By Mail

For over 5 years the system has tracked hundreds of millions of tweets related to the hashtags requested by users (within a Twitterverse generating half a billion tweets per day) filtering out retweets, innocent duplicates, spam...Then it sorts and ranks the remaining 9-10%. The good stuff. No ads. All free. You can subscribe to free weekly digests here.

Recent Updates

Sep-2021 Removed #5G, #agile and #angelinvestor as they're helplessly spammy. Nothing my filters could do.
Apr-2021 Added #ElectricVehicles.
Mar-2021 Added #electricity, #fossilfuels and #coal by popular demand. I removed #angularJS and #angular2 for being too spammy. I just couldn't get the algo's to keep up with the idiots so I had to kill the reports.
Feb-2021 Added #energytransition, #oilandgas and #climate by popular demand. I removed #transmedia because nobody was really reading it any more. Killed off #ar, #Tesla and #watson for being too spammy. Nobody said anything but I noticed and pulled the plug. For those who miss #ar we have great #augmentedreality reports still going strong since Jun-2016!

More important I cut down the site's archive, from six months to three, to help keep the database running fast.
Nov-2020 Responded to request for new hashtags: #ciso and #osint (which I find fascinating even though I'm not into cybersecurity) although I had to remove #ransomeware and #infosec as they were so busy they put too big a load on the servers.
Oct-2020 Algo tweaks and mobile UI improvements. I also retired #altFin, #cognitive, #fintech and #reactJS. This is why.
Sep-2020 Following a user suggestion, I switched the reports links on this page to the 30 Day versions rather than the default 7 Days. You can still navigate to the 7 Day and full archives from each report page.
Aug-2020 UI updates to tweak the colour scheme and typefaces and included a vital link to caffeine and personal validation.
Apr-2020 Added #telehealth as it becomes so popular in the next normal.
Jan-2019 Updated page footers to reflect that we made it to 2019.
Oct-2018 Added #privateEquity for a mate and removed #cyberSecurity because so many damn tweets per second had obnoxious effects on the db server.
Sep-2018 Removed #devops as nobody cares.
Jul-2018 Added #cyberSecurity and removed #eGov as not enough people were following it.
Jun-2018 Added #angularJS as it has become far more popular than #angular2.
Jan-2018 Setting page footers to say 2018 (duh) and also adding #HRtech.
Oct-2017 Added #geothermal and #oncology.
Sep-2017 Improved stability by reducing database size from 2 years to 6 months.